KOL & ENGAGEMENT AND MARKETING EXPOSURE Blalock

PERSONAL PROFILE

  • 30 years in medical and pharmaceutical arenas

EXPERTISE

Site and Patient Management, Key Opinion Leader (KOL) Development, Establishing Relationships, Competitive Intelligence, Patient Advocacy Groups and Professional Societies, Negotiations, Strategic Planning/Analysis.

PROFESSIONAL EXPERIENCE

Director, Medical and Professional Services – Merz Pharmaceuticals, LLC
Direct the strategic and tactical elements of Patient Advocacy groups, Key Opinion Leader development, and medical communications and education plans. Build strong customer service excellence through deliberate, positive, interpersonal interactions and cultivated professional relationships. Maintain a thorough understanding of the company’s products and services, industry regulations, and client needs in order to identify appropriate prospects and quickly establish and grow customer base.

President – TBlalock & Associates Healthcare Consulting
Provided premier consulting services to medical and pharmaceutical businesses. Facilitated and moderated advisory boards, market research, and sales and sponsorship opportunities. Served as an educational advisor for specific projects and products and gathered knowledge of client needs, competitor offerings, and client competition. Monitored and researched competitors to secure a market presence by understanding industry trends. Recommended and implemented strategies for new compounds and existing products and programs in a variety of therapeutic areas. Built client relationships through exceptional service, effective communication, and fostering positive rapport and lasting working relationships. Development and implementation of marketing commercialization efforts for clients including rolling out strategic marketing and business development and conducting market research to attract new clients while networking and generating referral business.

Senior Product Manager – Lamictal Marketing, NeuroHealth Specialty – GlaxoSmithKline
During 12-year career with company, directed strategic and tactical management of Neurology initiatives, promoted relationships with key opinion neurology leaders, guided activities with key epilepsy advocacy groups, led market development initiatives, and managed life cycle of the brand. Planned, developed, and executed public relations efforts for Lamictal.

Product Manager, Stroke Marketing, CNS and Critical Care Marketing – GlaxoSmithKline
Drove education for neurology and emergency professional acute stroke treatment and septic shock. Managed activities for multi-disciplinary, cross-functional stroke treatment by the US Business Team. Developed time lines and managed projects dedicated to launch of Glaxo Wellcome stroke compound.

New Market Development Manager, CNS Marketing – GlaxoSmithKline
Liaised with customers and Account Managers on migraine management products and services. Coordinated event marketing for migraine franchise, networked among key opinion leaders in the industry, and employed creative sourcing techniques to build database contacts.