STAFF WRITER

PERSONAL PROFILE

  • 33 years in the communications field, specializing in medical/pharmaceutical, health/wellness,
    and state government/public interest.

EXPERTISE

Writing – Video, Audio, Print, Web/e-, and PR/Marketing; Communications Project Management; Video and Audio Producing/Directing; Client Relations/Sales and Expectations Management; KOL/Patient/Clinician Interviewing; Copy Editing; Creative Brainstorming; Storytelling and Audience Engagement; Public Speaking/Workshops; Voiceover Narration; Customer Service.

PROFESSIONAL EXPERIENCE

Writer/Producer-Director/Voiceover Artist – MMR
Pitches and delivers creative communications for a variety of clients, specializing in medical/pharmaceutical, health/wellness, and state government/public interest. Writes, produces, directs, and manages crisp, clear, creative, and compelling copy that works for the target audience–from in-depth needs assessment and creative brainstorming to copy writing and production of the print/digital media to delivery and final evaluation/metrics. Devises budgets and time lines for creative communications, builds relationships, supervises vendors/creative personnel, and manages client expectations. Copywriting expertise includes video and audio scriptwriting and production, websites and e-news, articles and feature stories, press releases, direct mail (sales letters, cards, and invitations), advertising/marketing, slogans and naming of products, and employee and training manuals.

Twelve-year strategic alliance with AMR, Advanced Medical Resources, a medical communications firm serving pharmaceutical companies, as a writer/producer/director of video and audio productions for clinicians and sales forces, and writer/project manager for print communications for clinicians and sales forces. Projects included training, disease state, and educational videos and audio programs; newsletters; and direct/specialty mail and posters. Areas of focus included HIV, herpes, depression, asthma, bone health, migraine, hepatitis C, pain, gastroenterology, and dermatology.

Public Relations Director – YWCA of Wake County
In the mid-1980s, directed all public relations and communications activities of this non-profit that boasted a full fitness facility, wellness programs for adults and children, summer day camp, and special events. Created, researched, interviewed for and wrote all copy for press releases, feature stories, fliers, ads, and newsletters; produced weekly radio features; organized, supported, and publicized special events; was a regular on TV news programs; and made regular presentations for both the YW and United Way of Wake County.

News Director – WRMT-AM
Researched, wrote, produced and broadcasted 11 newscasts daily. Attended corporate, non-profit, and government press conferences and open meetings, interviewed news-makers, wrote and broadcasted news and feature stories, and submitted pertinent stories to the wire services.

 

VIEW ALL EXPERTISE