PROGRAM MANAGER, MEDIA/MARKETING, SOCIAL MEDIA
- 30 years in the communications, media, and marketing field.
Film, TV, Video, and Multimedia Productions; Promotions and Presentations; Content/Creative Development; Media Planning and Placement; Live Media Coordination and Distribution; Social Media Strategy and Implementation; Project Leadership and Management; Strategic Planning and Implementation; Media Tracking; Event Planning, Organization, and Management; Public Relations; Market Research; Writing; Campaign Management; Forecasting; Budget Management; Brand and Market Imaging; Data Analysis; Team-Building; Commercial and Sports Marketing; Location/Talent Scouting and Resourcing.
The Media Pro
Award-winning full-service media, marketing, and communications agency specializing in writing, video production, graphics, animations, media planning, placement, distribution, advertising, sports marketing, PR, and events. Creates videos for private and public sector audiences, including commercials, PSAs, documentaries, major network TV programming, films, music videos, training, and education. Areas of expertise include education, social awareness, marketing, business, entertainment, health, environment, science, and technology. Develops comprehensive media, advertising, and PR campaigns that deliver measurable success through industry research, relationship-building, and negotiated outcomes. Creates, promotes, and develops brand awareness through mixed media (video, PR, social media).
Special Olympics Media SOS Team Consultant and Volunteer, Special Olympics International
Media Consultant to Special Olympics International staff, volunteers, athletes, media, sponsors, celebrities, and spectators at International World Games events. Facilitates international media coverage and media tours; coordinates satellite and digital feeds; and facilitates broadcast, video, and social media interactions. Performs media relations, media operations, crisis communications, celebrity interaction, and sponsorship support and enhancement in an effort to promote, educate, and create awareness and visibility of and acceptance, inclusion, tolerance, and respect for people with intellectual disabilities. Special Olympics serves 4.5 million athletes in 94,000+ international events; 1.4 million volunteers participate and there are 664,000+ family members. During the 2015 Special Olympics World Games in LA, media worldwide delivered more than 20 billion impressions.
Creative Services Manager, NC Agency for Public Telecommunications
Conducted research and planning for purchase and distribution of multi-million dollar statewide media campaigns for governmental agencies and organizations. Supervised award-winning team of production professionals who provided state-of-the-art video and multimedia production services, research, scriptwriting, and video and film production. Promoted and marketed agency’s services throughout state of North Carolina. Streamlined state government procedures, developed strategic partnerships, maximized budgets, and delivered measurable results. Oversaw a $7M section with multiple client projects involving education, outreach, and awareness through production, advertising, and public and community relations. Provided strategic planning, creative analysis, and long-term forecasting within state government and to public entities to determine appropriate use of funds, content development, information dissemination, and resource allocation.
News Producer/Field Producer, WTVD News Channel 11 (ABC)
Oversaw all aspects of video production including research, writing, video photography/editing, and broadcast transmissions. Created, wrote, and produced daily newscasts and graphics. Influenced 830,000 potential viewers each day through coordination and production of live, remote, multi-camera television news, special projects, and sporting events such as Final Fours and Super Bowls. Supervised 10+ reporters each day in fast-paced environment and encouraged communication throughout organization’s different departments.